Shake Shack – The Theater District is now open! They had a soft opening yesterday and today is their first official day of business. FCB went there for an (early) lunch to check it out.
Arriving at 12:10pm, I entered an alredy out the door line. I moved quickly though with barely enough time to read through the first page of the NYT Business section – I was up to the counter to order by 12:18pm. The cashier handed me the buzzer and my receipt and indicated that my order would be ready in 7 minutes – odd as FCB doesn’t recall Shake Shack giving a time estimate at either their Madison Square Park or UWS locations. While waiting, the line to order begin to swell from the entrance out to the middle of the block – a Press photographer showed up – his credentials swinging around his neck a large camera poised to capture the line.
All told, the waiting time from getting my receipt to picking up the food was about 15 minutes – not so bad for a Shake Shack. Start to end – about 25 minutes. A couple people ahead chatted that they would completely be up for doing this again as the line really was manageable.
Shake Shack – Theater District
691 8th Ave (W. 44th St. @ 8th Ave.)
New York, NY 10036
Tel.: (646) 435-0135
Hours: 11am – 12 midnight
Open Daily 11:00 AM – Midnight