That’s right kids – Shake Shack is now moving to Midtown West to the corner of W. 44th and 8th Ave right across from the A/C train entrance. In the same building – a new (god-awful hideous) construction – also appears to be prepping a separate space on the W. 44th St. side for a different restaurant.
Once this Shake Shack location opens, FCB will be able to skip over there for lunch or after work hours daily or on the weekends as it is so close to both work and home. Juicy Shakeburger with cheese, lettuce and onion and a side of cheese fries here we come. However, while this is all very exciting, FCB is definitely a bit taken aback by Shake Shack’s choice of location. The first venture was in an environmentally minded structure in the environs of Madison Square Park. The walk up is a sand/gravel path, ivy grows on the roof and eager squirrels gather at the feet of diners to grab up any dropped treats. Here, the construction company had the prior buildings torn down and in there place have slowly built this metal, glass and faux stone wall monstrosity. The architecture looks like it belongs more in the 1970s than 2010 – not to mention the carbon impact of all those constructions workers and materials being transported to the job site daily and all the electricity used to put up the building. For a Danny Meyer venture that is part of an expanding NY group, is it really responsible for them to move here? Is a de facto policy of ignoring your own carbon impact really the direction we want the restaurant industry to be moving?